Edinburgh Trams from the 1900s

I remember reading that a large percentage of the locals opposed the tram system, partly because the bus system is already an excellent travel option, but primarily because of the chaos the construction would cause. By the time I read that, I believe it had already been under construction for quite a while.

I moved to Edinburgh over two years ago, only to find Princes Street (one of the main streets in Edinburgh) still closed due to the construction. Buses were taking an alternative route, but the people still weren’t happy. This seems quite logical, as it had already been under construction for years with no end in sight.

About a year ago I remember quite clearly that the works on Princes street were finished. The end seemed near. Then shortly before the Pope’s visit not so long ago they even placed a tram on the rails on Princes St. But, was it functional? Well, the thing itself seemed pretty functional… but the rails lead nowhere! Yes, Princes St. had rails installed, but at each end they just terminated abruptly. Construction was still not finished, and there was no evidence to why the works were halted.

Shortly after the scandal grew as the council got into endless debates with the construction committees and the mediators. There was a lot of frustration over the cost of the whole project, and the fact that it was coming out of the public’s pockets. Then they started a debate over whether to scrap the whole project and remove the tram lines, or finish the project off. The issue was costs of course: Is it cheaper to go on or to back off? This was followed by more discussions…

At the end of August, 2011, there were several interesting events reported in the news. I believe the first one is that the council decided to back out and scrap the project. Alarmingly quite a lot of people complained, including citizens who initially opposed the project. Afterwards, the tram chiefs decided it might be best to terminate the line at Haymarket. Finally, according to the Metro newspaper, a consortium (Train manufacturer Bombardier and French company RATP) declared that they would like to take over the construction of the trams and offered a good price. They tried the same previously but were rejected.

Now for my personal view: This is an absolutely ridiculous matter. Come on, years to build a tram system? How hard can it be? So much debate about the costs, so much time wasted, so much money spent on ridiculous meetings in posh hotels that reached no conclusion, so much chaos in Princes St. for years. I wonder how stupid a group of people must be not to be able to develop a proper system, a clear view of the costs based on materials and labour, a precise estimate of time, and a funding effort to obtain the money from various sources instead of relying primarily on the council.

Half of the tram line is already there! It’s just a matter of being intelligent, adding some numbers, deciding on the best strategy, and going ahead with it. You can’t back out now. That would be like NASA saying “oh, sorry astronauts, we’ll have to leave you up there on the ISS because we’ve disbanded all our shuttles and it would cost us too much money to get someone else to bring you down.” (I seriously hope that doesn’t happen, that will be the moment I lose faith in humanity).

Anyway, that is just my 2p on this issue. Think first, then act, but don’t spend too long thinking, and don’t back out when you’ve already started to act.

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I recently read an interesting article on TechCrunch which talks about the 6 or so operating systems geared towards tablets which will soon have to face a battle for who gains the most popularity in the limited market of tablet PCs.

Linda Lawrey posted this article on her Google Buzz which sparked a discussion about who might be coming out as winner, but it also generated a conversation about why anyone would want a tablet in the first place. I think 3+ million iPad owners would have something to add to that conversation, however, my post is not about that.

I personally believe tablets are useful for certain things today: While not exactly great for use on-the-go such as mobile phones they are useful as a replacement for net-books, say, for use while having a coffee at Starbucks, for taking notes while at meetings, or as a bed-side computer to check mail and browse the web before bed. But my thoughts about their usefulness are centred on the future: Internet-powered centralised intelligent home & office devices.

I can see them integrated to each room in a house, possibly on the wall, where one can quickly browse their calendar, program their alarm, control the lights of the house, communicate with the house’s security system, view CCTV video from other rooms and program DVR recording, control other digital devices from their room, etc.

Imagine: You’re going to bed so you go to your wall and program the alarm clock for 8 AM, you also program your children’s alarm clock for 7:30 AM, activate the home security system, and set up chilled-out relaxing music for the bedrooms in the house. You also program the device to start up the radiators at 6:00 AM and the hot water at the same time. At the same time you set up the A/C to maintain a certain ideal room temperature during the night. John, your kid, doesn’t like the music so he gets up and sets his own device to mute for his room. You wake up to the sound of music, increasing gradually in volume in each room, as a start to a great new day.

You might have a party that evening and you are having a discussion about a certain word definition, or the location of a country, so you get up, unplug the tablet from the wall, and perform a search on Wikipedia, bringing the tablet to the table and sorting out the discussion in moments.

In the office, you create a powerpoint presentation with interactive graphs and cool pictures on your PC. You store it on the local network, pop in to the conference room, take a tablet down from the wall, then you can discuss the points and make changes directly on the tablet, making the meeting a more productive one than the usual guy talking in front of a projector while people take notes. Not good enough? Connect a pico-projector to it, then you can have your boring meeting with the capability of making changes or taking meeting notes directly on the tablet, which makes the use of paper basically redundant.

So how useful do you believe they are? Useful enough right now? Or more useful in the near future?

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Last year I was on about 10 social networks, this year the number has gone up to 17 (which is  really19 as I excluded Google Reader and WordPress.com for visual purposes). But it seems to me that interconnectivity has still not matured enough, there is no “home” for your social networks, and I doubt this will change in the short term.

Click on the image to see a full-sized version.

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Why Google Buzz is brilliant and deadly to social media 1.0

From the moment it launched, Google Buzz generated buzz:

• OMG another social network to manage
• OMG there’s too much noise
• OMG this is so redundant

And for the early adopters, it’s exactly that and more. It’s noise. It’s clutter.

It’s brilliant.

Here’s why. Google wants the best of the best data. Remember this. They are a data company. They are a data quality company. They are algorithmic in their approaches to solving problems.

For a lot of the social media crowd, the moment Buzz turned on, our valued inboxes became insanely cluttered as we linked up all our social media sites, networks, and properties. We discovered that frankly, we didn’t want the firehose of social media in our inboxes.

We realized quickly, if we didn’t already know, that most of our “friends” are in fact valueless robots spewing garbage at us all day. On services like Twitter and Facebook, we don’t really notice because it’s bite size garbage that passed by quickly. When it piles up in the inbox, we notice. Fast.

So for the early adopters, those who keep Buzz on, we’re pruning back hard. We’re not following back. We’re dropping auto-follows. We’re down to just a handful of people, close friends, that we REALLY want in our inboxes. How many of the self-proclaimed social media gurus are you actually allowing inside your inbox, in Buzz? Exactly.

Continue reading @ Why Google Buzz is brilliant and deadly to social media 1.0 : Christopher S. Penn’s Awaken Your Superhero.

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Did you know that you can have your 140-character tweets from Twitter also cross-posted into your Facebook status, LinkedIn status and now even into your Google Buzz without doing much of anything besides letting each platform know that you would like this happen? And while that may sound convenient for you to ensure that anybody and everybody who is following you can get your information, it should come as no surprise that we’re quickly all barrelling towards an information and attention crash.

Continue reading… Removing The Noise | Six Pixels of Separation – Marketing and Communications Blog – By Mitch Joel at Twist Image.

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Douglas Rushkoff answers these questions in a powerfully simple way:

Once upon a time, before the middle ages, we had an abundance-based currency. Everyone lived happily, you were issued vouchers based on how much grain you harvested, and those vouchers could in turn be used to pay for things. It was based on abundance… In contrast to our scarcity-based currency model of today.

The monetary system we use today was created so that rich people could stay rich by being rich rather than doing anything.

We live in an economy where the sustainance of the economy itself depends on growth at the rate of interest.

Where do you get the extra money? You’ll have to borrow that too.

Corporations? They were created to support this economic system as well.

This was the value of our currency right through the industrial age. This is the system still in use today. It is an outdated system, one that must be ruled out.

Why and how did this happen?

The following video by Rushkoff explains this in 15 minutes, why the system is broken and how must we change things to create a better economic system.

Via poortaste

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Pending matters (personal or work) tend to stick to your brain through the day, even though you are not focusing on them. They are like a cancer that cuts off productivity, just like a person who is going through divorce or difficult times will have trouble coping with work and friends, this holds with any kind of personal activities that have been left pending.

• If you take email seriously, divide it into “personal” and “work” folders. Attend to personal mail before leaving to work each morning, or at night before going to bed.
• Write down task lists (Use Google Calendar, Outlook, Google Tasks or even pen and paper) and divide them into days. You can’t do everything in a day, so be realistic. Try to do everything that is personal at home, and everything that is work related at the office.
• When you don’t accomplish a pending task, don’t leave it “hanging”. Set it for a later time (after work maybe?) and remove it from the “overdue” list. If it was something urgent you couldn’t accomplish and it involves someone else, let that person know (email? phone?) immediately that it will take you another day to finish it.
• While at work, be sure to have your pending activities listed appropiately and go through them in order, remember you can’t do everything at once and it will only stress you out thinking about how much you have to do, specially when you have a deadline.
• If you read personal email at work, try to archive (or store) personal emails that arrive, and mark in your calendar that you must attend to those emails when you get home. If it is something urgent, reply at once that you will attend to the issue at a later time.

By following these steps, hopefully you will be able to clear your mind at work and start to focus on what you have to do, not what you had to do and didn’t do, nor what you have pending and might have to do later. Everything at its time.

Now get to work!

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Steve Writes “A challenge for most senior marketing professionals who cut their teeth any time before, say, last year has been to fully grasp the impact of social media on how they perform their job. The new many-to-many communications model forces everyone to re-imagine their tools, role, and strategies.”

On September 23rd The Silicon Valley Brand Forum held an event on the impact of social media on branding. The morning opened with this viral video that uses powerful statistics and visuals to hammer home that this is not your dad’s Internet.

So is Social Media here to stay? Or is it just a fad? What is your take on this?

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Social Interaction: Lego People

Advances in Social Media are changing the way we market our products, services, or ourselves. It’s not all about *the logo* any more, it’s not about what your company represents, it’s about what your customers represent to you, it’s about how will your customers benefit from your service, and how can you learn from their experiences to build up on your products, and deliver better service.

One platform isn’t the future. One platform isn’t even better than another. A platform is a tool, and us marketers must know how to use these tools to reach our customers, without aimlessly devoting everything towards one specific platform. Today it might be Twitter and Facebook, tomorrow Google Wave, and the next day who knows, but we must always keep in mind that it’s the person that makes the platform useful, not the platform that makes the person useful.

Chris Brogan is an expert. I don’t usually call someone an expert unless I really mean it. He recently gave a speech at New Media Atlanta (which I obviously did not attend to), and he just posted the video capture for the whole speech on his blog. If you have a spare hour I recommend you give it a good listen.

So what are your thoughts about Social Media? Where do we go from here?

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Return on Investment is the ratio of money gained or lost on an investment relative to the amount of money invested. It is usually presented as a percentage.

Example:

Johnny likes drinking water, but his faucet only delivers grayish-looking water, so he buys bottled water. Each 1.5 litre bottle costs him 1.00 GBP. He buys 4 bottles per week. Every month he approximately buys 16 bottles which means he spends 16 GBP per month or 192 GBP per year on bottled water.

The ROI yield is often expressed as Yield = (Return – Initial Investment) / Initial Investment.

In this case we have Yield = (0 – 192) / 192 which gives us a loss of 100% for a 1 year period.

Let’s suppose that the PUR FM-9400 water filtering system costs 21.50 GBP. As each water bottle costs 1 GBP, we can derive that for the cost of 21.5 bottles of water we could buy a filtration system. (21.5 litres / 16 litres per month) = 1.3438 months to obtain our return on investment.

Conclusion:

(1 GBP * 16 Bottles per Month) * 1.3438 Months = 21.5 GBP

Yield = (Final – Initial) / Initial
Yield = (21.5 – 21.5) / 21.5
Yield = 0%

So we have reached a conclusion. To obtain a return of investment equal to the initial amount invested we must invest 21.5 GBP, and after approximately 42 days we will have saved the exact amount we invested in the equipment, furthermore leading to profit obtained by not spending on any more purified water bottles.

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