Social Media and Marketing… Where are we?

Where are we today regarding Social Media and Marketing? Advances in Social Media are changing the way we market our products, services, or ourselves. It’s not all about *the logo* any more, it’s not about what your company represents, it’s about what your customers represent to you,...

Return on Investment For Dummies

I am not an expert in business (yet) however I have always been baffled by the term ROI without knowing exactly how to calculate it or what it means. By any means if you notice a mistake in any formula or calculation, feel free to point it out in the comments section. Return on Investment is the ratio of...

BBC NEWS – EU bans old-fashioned light bulbs

A European Union ban on the manufacture and import of 100-watt and frosted incandescent light bulbs, in use since the 19th century, has come into force. They are being phased out to encourage the switch to more energy-efficient fluorescent or halogen lamps, which use up to 80% less electricity. Critics say...

Facebook in challenge to Google – BBC News

“Facebook was unable to acquire Twitter so this is the next best option,” said Ben Parr, associate editor of Mashable, a news blog covering social media. “Google look out, Facebook knows the real money is in real-time search,” said respected blogger Robert Scoble. “Google is the...

The increasing level of connectivity between Social Sites

A few years ago I dreamt of being able to have all this connectivity, lets say, things being published here, automatically-published there, and elsewhere. I knew we were getting there, as I have been configuring my services for the past few months, but I didn’t know we are so advanced. If I made a...

Microsoft and Yahoo Tie-Up

According to the BBC Business News, “Yahoo and Microsoft have announced a long-rumoured internet search deal that will help the two companies take on chief rival Google. Microsoft’s search engine will power the Yahoo website and Yahoo will in turn become the advertising sales team for...

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