Social Media and Marketing… Where are we?

Posted by lemiffe in Business, Communication, Marketing on Sep 29th, 2009 | 0 comments

Where are we today regarding Social Media and Marketing?

Advances in Social Media are changing the way we market our products, services, or ourselves. It’s not all about *the logo* any more, it’s not about what your company represents, it’s about what your customers represent to you, it’s about how will your customers benefit from your service, and how can you learn from their experiences to build up on your products, and deliver better service.

One platform isn’t the future. One platform isn’t even better than another. A platform is a tool, and us marketers must know how to use these tools to reach our customers, without aimlessly devoting everything towards one specific platform. Today it might be Twitter and Facebook, tomorrow Google Wave, and the next day who knows, but we must always keep in mind that it’s the person that makes the platform useful, not the platform that makes the person useful.

Chris Brogan is an expert. I don’t usually call someone an expert unless I really mean it. He recently gave a speech at New Media Atlanta (which I obviously did not attend to), and he just posted the video capture for the whole speech on his blog. If you have a spare hour I recommend you give it a good listen.

So what are your thoughts about Social Media? Where do we go from here?

Mad Business

Posted by lemiffe in Products on Aug 17th, 2009 | 3 comments

Mad Business is a multiplayer-only game I made in VB6.0 years ago.

I am making it available as a download on my products page. I don’t consider it to be of any interest, nor of commercial value, so I am giving it away for £0.10, however, I am testing out my online shop so I have placed it as a product on the shop.

After purchasing the item you will receive a download link. Feel free to copy it for a friend so you can try it out together. You can play vs yourself using 127.0.0.1 as the IP. Click here to go to the product page.

Large companies VS small companies

Posted by lemiffe in Life on Dec 4th, 2008 | 0 comments

After working for quite a long time in small buildings/companies, it is quite a change moving all of a sudden to a large business, even if it is just for an assignment. So, what are the main differences? Contrary to popular belief, large companies are not always completely strict and bureaucratic in every sense. But then again, it depends what you are asking for/aiming at. Large companies have better organisation, and the effect of a crisis seem to take longer to create a real impact on the workers.

In larger companies you may have access to a few privileges small companies can not always aford, like proper lighting, sanitary conditions, unlimited coffee , and other details. Workspace, on the other hand, seems to be more of an issue in large companies, which might not be able to afford wasting space for the sake of commodity.

In conclusion, the main advantages in being in a smaller business are space, smaller hierarchy, more direct contact, stronger bonds between employees, etc. The advantages of being in a larger business are usually related with larger benefits, more recreational activities, larger amount of coffee and goodies, better toilets and facilities (specially when the company is aiming at an international standards certification), etc.

These are only my initial points of view, of course.