Where are we today regarding Social Media and Marketing?

Social Lego
Social Interaction: Lego People

Advances in Social Media are changing the way we market our products, services, or ourselves. It’s not all about *the logo* any more, it’s not about what your company represents, it’s about what your customers represent to you, it’s about how will your customers benefit from your service, and how can you learn from their experiences to build up on your products, and deliver better service.

One platform isn’t the future. One platform isn’t even better than another. A platform is a tool, and us marketers must know how to use these tools to reach our customers, without aimlessly devoting everything towards one specific platform. Today it might be Twitter and Facebook, tomorrow Google Wave, and the next day who knows, but we must always keep in mind that it’s the person that makes the platform useful, not the platform that makes the person useful.

Chris Brogan is an expert. I don’t usually call someone an expert unless I really mean it. He recently gave a speech at New Media Atlanta (which I obviously did not attend to), and he just posted the video capture for the whole speech on his blog. If you have a spare hour I recommend you give it a good listen.

So what are your thoughts about Social Media? Where do we go from here?

2 thoughts to “Social Media and Marketing… Where are we?

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