I’ve been wanting to post something about Buzz for the last few days. It has been generating so much buzz, first of all with its instant appearance on the scene. Then with its privacy issues (that are being worked on). I wanted to write a detailed post about the pros and cons, however, I think this article I just found via Chris Brogan’s shared items details what I think much more clearly.
Why Google Buzz is brilliant and deadly to social media 1.0
From the moment it launched, Google Buzz generated buzz:
- OMG another social network to manage
- OMG there’s too much noise
- OMG this is so redundant
And for the early adopters, it’s exactly that and more. It’s noise. It’s clutter.
Here’s why. Google wants the best of the best data. Remember this. They are a data company. They are a data quality company. They are algorithmic in their approaches to solving problems.
For a lot of the social media crowd, the moment Buzz turned on, our valued inboxes became insanely cluttered as we linked up all our social media sites, networks, and properties. We discovered that frankly, we didn’t want the firehose of social media in our inboxes.
We realized quickly, if we didn’t already know, that most of our “friends” are in fact valueless robots spewing garbage at us all day. On services like Twitter and Facebook, we don’t really notice because it’s bite size garbage that passed by quickly. When it piles up in the inbox, we notice. Fast.
So for the early adopters, those who keep Buzz on, we’re pruning back hard. We’re not following back. We’re dropping auto-follows. We’re down to just a handful of people, close friends, that we REALLY want in our inboxes. How many of the self-proclaimed social media gurus are you actually allowing inside your inbox, in Buzz? Exactly.